Digital Content is King
Welcome to the 21st Century – where a video recorded in high definition via a mobile device may be uploaded and shared to Youtube, Facebook, Instagram, etc. in just a matter of minutes – if not seconds.
Now, these videos may be anything from a surprise birthday party, service member returning home from deployment, an engagement proposal to a fight at school.
Either way, the speed with which video may be shared with anyone who has access to the internet is incredible when you really take a moment to think about that.
Now, for all of the positive scenarios of sharing video, that may, very well, be a good thing. However, when considering the negative instances of sharing video, educational institutions need a positive way to control the “spin” factor, as well as, the associated positive/negative reputation that develops from this kind of exposure.
Control Your Digital Footprint
Your “Digital Footprint” is anywhere that information about you, or your organization/company, can be located digitally — especially via the interwebs. It is important to understand how wide of a digital footprint you generate. Then, you need to take steps to control your digital footprint.
From an individual viewpoint, this could be as simple as not creating any online accounts.
Or, is it really that simple? If you don’t have any online accounts, does that prevent someone else from posting an image and/or video(s) where you are “tagged”?
You see …
Not participating in the digital/information age is not really a solution — especially from the viewpoint of a company or an organization.
It is more important to positively interact with and engage with the consumers of your product, service, or information. Additionally, it would probably be in your best interest to control your digital footprint in the same spaces as the consumers with whom you interact (Facebook, Instagram, Twitter, Snapchat, Youtube, etc.).
This is becoming more and more important for schools across the nation.
The education world tends to be slow in adopting technological advances – including forms of communication.
In the end, it is more important to be proactive and to take action to ensure that the message you want disseminated throughout the interwebs is actually what is getting promulgated.
Coach Pabon 